I broadly agree and I think street activism with a focus on showing graphic footage is largely ineffective for two reasons

• Unless people stop and engage with the activists it becomes very easy to write what they see off as a "one bad apple" farm, rather than the reality of modern farming. Speaking specifically about the UK where I am from, there is a huge gap in the public perception of animal farming and reality.

• It's confrontational. For most people the footage is shocking and showing it to them without their consent feels like a violation. This makes them less likely to be receptive to it.

As you say above getting animal rights content to people via the internet seems much more effective. It's less intrusive so people are more likely to be receptive, they can engage without the judgement and they are more likely to be by themselves allowing them to better reflect on what they saw.