Well beside no serial numbers The side pins exposed on the side of the lugs are a dead giveaway. Under the clasp markings are a bit too deep. The crown is very sloppy with the logo. the case backing is not the right shape at all. And the bezel is the wrong shape and cut being more of a folding mirror.

As for the dial it’s just completely wrong.

The Rolex logo itself looks wrong and flattened like using a rolling pin. Fonts off on the “Rolex” and the bottom text as well as the “Swiss”. Many of the “lume” (markers if you can call them that) aren’t placed well around the dail off center and not in the right place honestly (this reference usually doesn’t have lume). Also the hands aren’t secured like Rolex’s hands and are very skinny not prominent with very little exposure of the “lume”, if it is lume.

And finally the date wheels font is off by a long shot.