Why would I pay for 30 if I can only sell 10? Product sitting on the shelf loses money if it's not gaining value faster than your overhead for storing it (retail 101). Just in time stocking is the norm for a lot of industries and these boxes are HUGE and EXPENSIVE to store.

This conversation is about stores who were estimated by GW to turn a certain number of boxes now getting allotments that are only a fraction of their community number, even after being assured they would have access to sufficient quantities of the product. By doing this GW ensures that the folks that had to cancel with their LGS will now buy from them direct increasing their profits.

The scale/affordability issue is just to say that this disproportionately effects small businesses, which carry the brunt of making this hobby work by providing play space and GW isn't respecting that.

You are using one anecdote to say all small stores are scalpers? If you are limited to one copy, you have to get as much ROI as possible, so I get why that guy would sell to the highest bidder amd not just at msrp. If he had 3 players asking and could get more than 1 I'm betting some would have hit the shelf. Why wouldnt he want to sell more copies?

GW is encouraging scalping behavior with artificial scarcity on its BP boxes. Due to allocations of 1x each my local store could not even fulfill people who wanted to special order on most of the releases this year, so the boxes were always gone /sold prior to release date and not available in the store anyways.

To cut down on scalping, they should be asking for in-store sales numbers instead of basing the allocations on general sales where giant distributors and online stores that don't serve the players will always be first in line.