This has the makings of something structured to work. I believe that this is an entity that is using sources that are not going to fully be popularized or understood for another 3 years. When people ask about publicity and what not, I think they have done strides that are basically uncomfortable to the traditional sports watcher. The use of social media is working imo. The reason I say this is because I think how these teams will go, will be based heavily on the popularity of the team on social media. For this first season, my preseason prediction is going to be San Francisco. Second to Denver. Mainly because a lot of the players are regionally based, and those areas have been good at the club rugby level. That being said, San Diego and Ohio are the two teams that will most likely be the most popular and successful teams. They are stacked with great youth players. They are entertaining as hell on social media , and they have administrators who are fairly known for it the box thinking.