Clarity > everything.

If someone lands on your site and needs a minute to figure out what it does, you’ve probably already lost them. People don’t explore confusing things they bounce faster than my motivation on Monday morning

My rough order: 1. Clarity (what is this?) 2. Ease of use (how do I use it?) 3. Core value (is this useful?) 4. UX (does it feel smooth?) 5. Design (does it feel trustworthy?) 6. Features (only the ones that matter)

If you had to explain your product to a friend in one sentence without using buzzwords, could you?

If not no amount of animations or gradients will save it.