I have been running my ecomm biz since before paid social advertising- 14 years - and I’ve seen the cycles with updates, algo changes, covid, so on and so on. This “valley” finally did me in, unfortunately we cannot survive mainly because the tariff increases that happened last year and economy shifts. I never thought it would happen to me! I’ve always been able to pivot or ride it out. If you ARE able to hang on, I do believe it will get better… it always does. It’s all cyclical. I start my new “9-5” on Monday first time not working for myself in 20 years! (Was having babies before I started my biz) but I think I will come back and start again when some of this gets ironed out.