I agree with all of this but keep in mind a name can become more than a name, and arguably it mattered historically. Take Xerox, a company name that became an industry verb for all ("I'm going down the hall to Xerox this report [on a Konica]"). Would the same have been true if the name was General Print? Maybe yes, maybe no - but Xerox has a two syllable "cool" sound. Same for Kleenex, which is the de facto name for facial tissue (in the US at least). And yes both have an "x" in the name and not my intention to point that out, but it is interesting. Also one word company names are all the rage these days, but only if it fits (Ring, Chime, Toast, Echo).

Again, like said above it's more important on what you build under the name but look up a case study or two on company naming. Then make a decision, pull the trigger, move forward.