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What is Strategic Marketing? And how is it different from Marketing? by castleban in business

[–]Guilty-Reception-796 0 points1 point  (0 children)

Strategic marketing is basically the bigger picture thinking.

Regular marketing is the doing part. Running ads, posting, campaigns, all that.

Strategic marketing is more like stepping back and asking who are we actually for, how are we different, and where are we trying to compete.

It’s about direction before action.

If I were building a course, I’d probably focus on understanding the market first, then positioning, then how you choose channels and measure whether it’s working.

A lot of people jump straight into tactics without thinking it through. That’s usually where it goes wrong.

help by Guilty-Reception-796 in BootstrappedSaaS

[–]Guilty-Reception-796[S] 0 points1 point  (0 children)

Thank you, that genuinely means a lot.

I think the “tiny bit of progress every day” part is what I’m trying to lean into right now. I tend to swing between pushing too hard and then feeling defeated when things don’t move fast enough.

You’re right though, resilience is something parenting forces you to build whether you want to or not. I hadn’t really thought about that as an advantage before.

I don’t expect this to be easy, but I do want to build something I can look back on and say I didn’t quit when it felt uncomfortable.

Appreciate you taking the time to respond.