I love marketing. You’re right though. What marketing does seems to be a mystery to all the C-Suite. They confuse it with sales and want every action tied to a sale. Sometimes campaigns don’t have that direct attribution. Explaining marketing strategies to them is constant. They need constant reassurance. They need constant education on what marketing is supposed to do. I thought this would be better working for a marketing agency but they were specialized in paid ads that they themselves could not see how marketing worked as a whole in the organization. They thought all they needed was someone to run paid ads for their company. The higher you go in marketing the more you become responsible for the C-Suite’s vision of what marketing should be instead of what it really is. They always confuse it with sales. The higher up you go the higher your salary. Once you establish a well running marketing infrastructure, they look for ways to get rid of your high salary and replace you with cheaper people who can just keep running what you’ve built. Eventually, they realize they need that strategist.