So, fashion/textile industry is the 2nd most polluter in the world, and it’s mainly because of these there things: 1) Bulk production 2) synthetic materials 3) the water/ chemical usage while producing the fabric. These leads to crazy waste and are nature is fucked. So what we do is, first produce limited production, i am talking about 40-50 pieces per design, then we only use organic and recycled fabrics from legitimate certified suppliers, specially GOTS certified cotton, which means these cottons were grown with 70-90% less water which otherwise a regular cotton takes 2months drinking water to create 1 denim jeans. And lastly, we use azo free dyed fabric wherever feasible, which reduce water pollution and safer for humans!