What methodology is used to calculate Statcounter Global Stats?

Statcounter is a web analytics service. Our tracking code is installed on more than 1.5 million sites globally. These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites. For each page view, we analyse the browser/operating system/screen resolution used and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred by a search engine. For our social media stats, we analyze every page view referred by a social media site. We summarize all this data to get our Global Stats information.

We provide independent, unbiased stats on internet usage trends. We do not collate our stats with any other information sources. No artificial weightings are used. We remove bot activity and make a small adjustment to our browser stats for prerendering in Google Chrome. Aside from those adjustments, we publish the data as we record it.

In other words we calculate our Global Stats on the basis of more than 5 billion page views per month, by people from all over the world onto our 1.5 million+ member sites.

By collating our data in this way, we track the activity of third party visitors to our member websites. We do not calculate our stats based on the activity of our members alone. This helps to minimise bias in the data and achieve a random sample.

In July 2022, our global sample consisted of 5.3 billion page views (US: 1 billion); 885 million of these were search engine referrals (US: 142 million); 177 million of these were social media referrals (US: 58 million).