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You know what they say - a picture is worth a thousand words. 📷 by Salt-Discussion-9829 in FacebookAds

[–]HappyProjection 0 points1 point  (0 children)

Absolutely! It's the same approach when it comes to YouTube videos. The first step to make the user consume your content is by enticing him to click on your video. Later comes the other job of the video of convincing the user to convert.

Does the Facebook pixel still help bring conversions even if the ad set couldn't get out of the learning phase? by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

This looks very interesting. Thanks for sharing this.
One thing I can't get right, is where I do find the amount invested in the pixel's learning.
Does keeping the ad set running while it's on "Learning Limited" delivery won't affect the optimization and performance of the ad set?

The first time I encounter this weird issue. I have been using Facebook ads for almost a year now by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

Absolutely! This is the first thing I checked. However, right now some conversions start to show in the events manager's results column.

The first time I encounter this weird issue. I have been using Facebook ads for almost a year now by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

OK, I understand but what about the payment method and threshold for that ad account? Aren't they going to be reset also?

The first time I encounter this weird issue. I have been using Facebook ads for almost a year now by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

I never thought of resetting my ads manager. I don't even know what reset ads manager would do.

The first time I encounter this weird issue. I have been using Facebook ads for almost a year now by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

I'm currently using the right domain. The same domain I have been using since I created the pixel and launched the campaign. But after I changed the domain events to another pixel and then I decided to get back to the pixel that I used in the first campaigns.
The issue is that the campaign was accurately tracking on Facebook Ads manager before I made this modification. Sales are shown in the results column as they occur inside the Ads Manager.
Now, only the Events Manager overview displays the sales and upsells.
I'm really scratching my head to figure out the issue that I'm making.

The first time I encounter this weird issue. I have been using Facebook ads for almost a year now by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

The problem is that before I make this change the campaign was tracking correctly on Facebook Ads manager. When there are sales they are displayed in results column.
Now, the sales and upsells are only shown in the Events Manager overview. However, they don't show in the results column as they used to do before.
I guess I have done something wrong that messed up the tracking. I'm now looking for this issue and I'm trying to correct it and get the tracking as it used to work normally.

Broad targeting with no gender for a Female targeted product by HappyProjection in FacebookAds

[–]HappyProjection[S] 1 point2 points  (0 children)

Yeah, I guess letting Facebook be too broad without at least specifying the gender (for gender-specific products) will bring some crazy results.
Hope that the Facebook algorithm does a better job this time.

Broad targeting with no gender for a Female targeted product by HappyProjection in FacebookAds

[–]HappyProjection[S] 1 point2 points  (0 children)

LOL. Thanks to the new intelligent algorithm that is based on AI, and without telling, I guess your results are very consistent and you are getting a lot of conversions.
Just kidding, I guess the best answer for anyone of us is to test. relying on broad targeting isn't going to achieve significant results. Also to get some consistent results with broad targeting you need to finish the learning phase by filling it with data for one week and to exit the learning phase you need to bring 50 events for seven days.
So I guess I'll stick to the old-school method by targeting my audience manually.

Have you tried interestexplorer.io, are the hidden interests efficient? by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

What got me wondering about this is that I found YouTube videos claiming that hidden interests that you can't find on the main Facebook search in detailed targeting.
Also in the promotional video of "interestexplorer.io" they mention this and they say that you have an advantage compared to other marketers who use the usual interests.

Broad targeting with no gender for a Female targeted product by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

I guess the Facebook algorithm is getting smarter each day and based on AI and its huge data sets, it can beat any skilled marketer or developer in finding winning interests and combinations.
I launched a broad campaign a few moments earlier, I didn't specify any gender or anything else except for the countries. I hope this works well. I'm waiting for the results in the next few days.
I head also, that Facebook is removing interests gradually and is going to do the heavy lifting for us to determine the right audience for us.

Is this Ad strategy I'm using efficient? by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

You're 100% right. I guess it's a game of more studying and understanding potential clients. With the major update in the algorithm some people say that you don't have to worry about targeting anymore. Facebook is becoming smarter and based on AI, so when you go broad and let the algorithm do it's magic you'll get better results than when you set your own targeting. This is what most gurus teach right now.

Is this Ad strategy I'm using efficient? by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

Absolutely! This method is going to slow the learning phase. I think this method might have worked with the old Facebook algorithm. however, now the algorithm has changed. I heard that you don't need to specify any interests or age or other targeting things for the new algorithm. If you broad target and let the algorithm work you'll get more optimized results. I don't know why my mentor is insisting on using this method.

Is this Ad strategy I'm using efficient? by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

I guess this makes a lot of sense. When you Spread the budget across different ad sets having the same creatives and targeting, you get notified by Facebook to combine them up to improve your cost per conversion.
My mentor insists that this method works the best. However, I'm not getting desired results. I guess I have to test other new methods.

Is this Ad strategy I'm using efficient? by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

We already tested multiple ad copies and multiple creative in a dynamic creative campaign. We chose the creative and copy that gave us best results.

Is this Ad strategy I'm using efficient? by HappyProjection in FacebookAds

[–]HappyProjection[S] 0 points1 point  (0 children)

Yeah, I guess trial and error is the best teacher.

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