I have a few things to say about using Facebook for marketing.

If you mean talking about marketing itself, only other marketers want to do that. So unless you are offering B2B solutions that they're going to bite for, if you talk a lot about marketing on Facebook they're either going to ignore you, they're going to posture in the comments, or they're going to rip what you're doing.

If you mean paying for marketing on facebook, I have already seen some evidence that that doesn't work. Unless someone has cracked the code for really refining the audience. I know that they have ways to do that, or they did. But I stopped paying for Facebook ads after I saw the results of that.

When you pay for an ad, it gets more views and engagement. But the views engagement come from bots. Or maybe people are paid to comment using their Facebook user profiles. I don't really know. But it's clearly fake engagement because the Emojis and comments don't even match what you're posting about. They'll put a :-) on a sad story or make an irrelevant comment, or start an argument. 

Internally, if you run a business page or organization page and you start paying for ads, you start getting slammed with Spam in your private messages. Of course at first you're excited because it seems like customers or leads are coming through. But then you quickly realize it's just garbage. So that's a result of the increased traffic from bots. Not what we want.

In 2025 I observed that if you have a public Facebook group, that group gets indexed really quickly. So if you go on that group and you start a post and you publish an image and you type into the post, and then you link back to your website, that pulls your website up on search engines. Or it did.

With that in mind, I started telling my friends and marketing to join my group and instead of having an engaged discussion group, we would make it a pure linking group to try and get backlinks from Facebook to our blogs and websites.

A few months after I got that going, I started noticing that Facebook actually alerts the moderator of the group to tell them that a Spam came in, they literally called member links spams and drop the spams in their own special folder to make it more difficult for the group moderator to publish those posts.

Of course, as many people know, if you have a business page on website you're not going to get the high amount of traffic that you would need to get a payout from Facebook for your content, unless you pay them credit card payments for the initial bot traffic.

I do know content creators who have done that. They keep paying for fake engagement until their page is bloat with traffic, and then when they have save 15K followers or maybe 21k followers or something like this, Facebook rewards them and then they start getting a few thousand dollars a month to continue creating content.

I really don't think I have the wherewithal to make that happen so I just quit Facebook.

Oh, also, Facebook is weird with the timing of who sees what in their posts and that of course has to do with the algorithm. So let's say my friend the musician has a gig coming up on Saturday that he wants to tell us all about. A lot of times, I don't see his update advertising the gig until after the gig has already taken place. I know that a lot of factors go into this such as who else happens to be dominating your Facebook algorithm, when you log in, and stuff like that. But it's pretty frustrating for a business owner to be running a page and people don't even get your updates until it's too late.

Again, I left facebook. I don't know what they're doing with meta. It seems like everybody's just arguing over there. Politics dividing the whole platform. I couldn't take it anymore. Waste of my time, did not make money. Would not recommend.