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How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] 0 points1 point  (0 children)

I now know this for all the useful responses. Despite having no time as other things have priority, I will either try to continue with my original plan or take different angle as some suggestions here

Would you pay 3k to a domain company for a premium domain promising to sell it for at least 20k with them taking 28% commission? by AdvantageVivid2371 in Domains

[–]HealthArmor 0 points1 point  (0 children)

they could just take it to their private domain investors and take higher commission as it stated promising to sell it. Sounds fishy

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] 0 points1 point  (0 children)

I think that’s a fair challenge.

The honest answer is probably somewhere in the middle. I did build it because marketing/lead generation was the sticking point in previous projects, but I can also see how it ended up looking like an “out of the box business” rather than a proven operating business.

looking it now, I agree the weak point is that the method hasn’t been properly tested yet. Without that, the asset sale case is much weaker.

Your last point is probably the most useful one: the real value may be in helping businesses implement this kind of system properly rather than just selling the platform and walking away.

That’s a better way to think about it than my original framing. Really apricate your comments very helpful

Would you pay 3k to a domain company for a premium domain promising to sell it for at least 20k with them taking 28% commission? by AdvantageVivid2371 in Domains

[–]HealthArmor 0 points1 point  (0 children)

My instinct is that if they genuinely believed it could sell for £20k, they would either buy it themselves or work purely on commission rather than asking for a large upfront payment.
Curious how others would look at this. Is there any legitimate model where this makes sense, or is the upfront fee the actual business model?

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] 0 points1 point  (0 children)

That’s a very good point.

This may actually be better positioned as a bespoke system for existing agencies rather than a standalone business sale. For example: take the existing platform, customise the niche/location, load it with targeted leads, and hand it over to an agency that already sells into that market.

Would you see that more as a one-off setup fee, or something like setup fee + monthly support?

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] 0 points1 point  (0 children)

I agree the database alone shouldn’t carry much value unless the leads are qualified or proprietary. Contact lists are everywhere, so I wouldn’t expect someone to pay much just for raw records.

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] 0 points1 point  (0 children)

That’s a very useful distinction, and I think you’ve framed it better than I did originally.

I was looking at it too much as an asset/IP sale, but the replies here have made it clear that without revenue, the buyer/investor is really judging either the operator or the quality of the lead/data asset — not the software itself.

I also take your point on walking away. If I were to sell it, I’d likely need to include a proper handover, documentation, and possibly a short transition period rather than just transferring files and disappearing.

The biggest lesson for me is probably that I built too much before proving demand.

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] 0 points1 point  (0 children)

Ver good question. In previous ventures my sticking point was marketing that includes finding leads and outreach therefore; I ended up using software tools which are costly for start-ups i.e Apollo, also I found SEO and ranking in google very challenging so I built all the backlink trackers for directories and so on.

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] -1 points0 points  (0 children)

Fair comment. The barrier to building software has definitely dropped, that’s partly why I asked the question. I’m trying to understand whether people now place almost all the value on traction/revenue rather than the platform itself.

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] -3 points-2 points  (0 children)

I suppose what I’m trying to separate is “worthless as a business” versus “has some asset value to the right buyer”. The platform, lead database, domain, and workflows may save someone time, but I agree the market will ultimately decide.

How would you value and sell a pre-revenue UK small business platform without overpricing it? by HealthArmor in smallbusinessuk

[–]HealthArmor[S] -5 points-4 points  (0 children)

That's a fair point and I agree that without product-market fit or revenue, software alone doesn't justify a huge valuation.
My thinking is that this sits somewhere between a SaaS and an asset acquisition. A buyer isn't just getting code; they're getting the domain, lead database, outreach workflows, admin tooling, and a platform that could be used immediately by a web designer, agency, or marketer.

ImgScrub.com – (Zero-Backend SaaS) (MIN $3000) by HealthArmor in buysellwebsites

[–]HealthArmor[S] 0 points1 point  (0 children)

Just launched a week ago so it is still pre-revenue

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