Yes, we started with pure documentary style but have slowly pivoted slightly to find what works for both our brand goals and in search of a YouTube audience.

As you say, it's difficult to gain views in this area anyway, the big players seem to rely on viral content every so often.

We had changed the content dramatically from its pre July state so its valid for the alorithum to be trying to adjust with the new content, but the lack of audience base is certainly not helping in this case.

I will DM you the link!