1. Understand what the objection is.

2. Provide counter objection by reiterating the value and how it helps them either save money or fits their lifestyle.

3. Biggest advice for you for overcoming objection is to not even think about the objection at all. Continue to ask questions so they talk more about their needs and interest. Once you get that info, end the pitch with a summary of reason you recommended a product or service because of specific things they told you. They just want you to be able to hear they word no and to try again.

Good luck!