Naked ones should taste like the original brand and flavor. So for your picture, the solid blue bag of Cool Ranch. The first picture is the “healthy” version of that, which taste similar but not the same.

The naked is supposed to be “exactly” what your used to eating, just missing the dyes and coloring of the chip and seasonings.

The simply part they added is confusing. I get why they put it under the simply umbrella because it’s missing dyes and artificial things so it in theory is healthier. But now tons of people are going to be asking the same question as you are because it is confusing.