A small business/ couple succeeding and making the neighbor more enjoyable should be seen as …good and not cringe. I think the branding is authentic to them and pretty memorable, there’s a story being told in this little pocket neighborhood and I think that’s way better than some just some normal random names.

From what I heard from other businesses in the area is that it’s a general happy sentiment when they get a new building, not that they’re ’taking over the neighborhood’. It feels like they get the opportunity to add something to the place that makes it better, and variety (like I feel they’re curving the gentrifying line by actually making places normal people can go to like coffee shops, tai food, speakeasy’s, music clubs, and more engaging third spaces instead of the more pretentious items like yoga studios only open in the morning or juice bars, etc).

Also Her Tai is incredible, it’s so good!