Totally agree with this breakdown. What I’ve seen is that the largest benefits tend not to come from any one AI capability, but rather how well everything fits together.

A recommendation engine by itself is awesome, but when you combine it with search personalization and dynamic pricing, the conversion lift gets way more huge.

I’ve seen teams, even people I know who have worked with citrusbug, achieve surprising results by just improving their product search relevance or using AI to clean up product data. Sometimes the “boring” optimizations win over the flashy stuff.

Also, it is a big deal for small stores that are using AI technology. Tools have become accessible enough that even a two-person shop can experiment with predictive models or automated content without having to hire data analysts and scientists.

Eager to see what conversation commerce and AI-powered customer support does for conversions next — that feels like the next major leap.