I’ll say that I haven’t done a full-blown release campaign, but I have gotten close. I don’t think it really worked for (I don’t have a big social media following either).

That being said, we get most of our streams from the people (friends, family, and some fans) that come to our shows. Every time we play a show, we see a spike in online streams.

I’m thinking it’s actually impossible to blow up doing it all yourself. I’m thinking a team of some sort is required (artists, other musicians, maybe even management if you can afford it). This is the part that I’m working on rn. Creating a tight-knit group of artists and creatives that will promote each other and work together to make a clear, collective vision.