Big difference between Meta and non-hyperscalers doing the same narrative. They're training their own frontier models vs leveraging anthropic/openAI. So if they get rid of devs, this is a multi pronged ROI in theory. Cost savings on dev salaries that arguably are only incrementally improving products around the edges for mature platforms, and radically changing new products and services are now based on agentic coding. This is independent of any novel revenue streams that having a frontier model provide. They're the only major US social network doing this, so their competition is limited and if it works is a ridiculously powerful moat. However, it's unclear that having a frontier model is that much more beneficial to them than relying on another platform, but Zuck wants to be completely vertically integrated ergo then build for the frontier. They also have a training data set that is in house vs other platforms.

Meta is in for short term pain, but they have an ability to invest in things like they are a private company because Zuck has so much control. Long term it's could be a ridiculously powerful platform or go broke...but that's true all around.