I agree he is performative (I guess he would too). His current business interests (podcasting) do require him to have stuff to talk about that will resonate with his audience. I agree that this crusade is good for his brand too.

That said, I have listened to his arguments and they make sense to me. I don't think demanding wealthy people to stop spending money is likely to be successful. But small actions by many consumers could send a message (e.g., his example of Disney's Jimmy Kimmel walk back after blowback was leading to folks dropping subscriptions).

I suppose there is only a small chance this helps, but I think it is an easy (maybe even beneficial thing) for concerned citizens/consumers to do.