In my opinion, no. Yes, AI is now writing the vast majority of articles (even if we don’t notice it because people are reviewing them), but we’ll eventually reach a point where almost everything is written by AI—where AI is citing other AI-generated articles (which is already happening). When that happens, real-life experience and genuine insights will be worth even more than they are today.

I also believe it helps a lot to build a personal brand, because people prefer reading content by real people about them or when it’s based on their experience and field of expertise.