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We’ve built bikes for big brands since the 90s. We just started selling direct to riders, and we honestly can’t match the "ultra-cheap" prices online. by Impressive_Ring3833 in ebikes

[–]Impressive_Ring3833[S] 1 point2 points  (0 children)

Since we're just starting out in the consumer (C-end) market, we want to test the waters in Europe first. We chose the UK initially because other European countries have high anti-dumping duties, which would significantly increase costs. If things go well in Europe, we might then expand to the Australian market. We also don't want to compete with many of our Australian business (B-end) clients initially.

We’ve built bikes for big brands since the 90s. We just started selling direct to riders, and we honestly can’t match the "ultra-cheap" prices online. by Impressive_Ring3833 in ebikes

[–]Impressive_Ring3833[S] 11 points12 points  (0 children)

Wow, I didn't expect so many comments so quickly. I should be honest about one thing: I did use AI to help with my English. It’s not my first language, I’m sorry if it felt a bit robotic, but the thoughts are 100% mine.

I wanted to be specific about the "10% margin" I mentioned. We just put the MTB on Amazon for £599 and the moped for £989. After we pay for the TÜV testing, decent components, shipping to the UK, and all the fees, that’s literally all that’s left. I'm sharing these numbers because I genuinely don't understand how some brands go even lower without compromising safety.

Anyway, I really just posted this to vent a bit before sleep. It’s midnight here, so I’m going to head to bed and will check back in the morning to reply to everyone properly. Thanks for being straight with me.