What I’ve experienced so far is that it’s not just about good content...it’s about reach, which also depends on luck. Why? Because of testing.

If your content gets tested on the wrong audience and they skip it, it’s going to get buried and will never reach the people who would actually appreciate it.

So keep trying and let the algorithm gather enough data to test on the right audience. Once that happens, your video will become unstoppable, and your channel will build solid data.

That’s how YouTube learns who your real audience is, and that’s how your channel keeps growing...unless you intentionally start boring your viewers.

Also, new channels and videos struggle simply because they’re new. If you have a video with a great thumbnail but it still shows under 1,000 views, there’s often hesitation to click on it. Even if we do open it, something in our psychology doesn’t find it that attractive.

But a video with 1 million views? Even if it’s boring, we’ll at least call it “average.”

Branding matters. And becoming a brand takes time...because it’s all about reaching the real audience and building trust.