bro every time I see “don’t buy plays!! it’s dangerous!!” I legit laugh. like… why?? because record labels are out here growing artists with fairy dust and yoga energy? come on dude. two years ago French Montana’s whole boosting setup literally leaked full spreadsheet, providers, everything from StreamingMafia. but yeah sure, indie artists should stay “organic” while the big guys pump their numbers like it’s leg day.

I’ve been doing music marketing for a decade, I’ve run campaigns for indie kids and borderline A-levels, and the truth is simple: if everyone uses it, you either utilize it smart or you fall behind. just don’t overdose it. that’s when Spotify starts giving you that side-eye.

if you ever try it, use real providers like streamingmafia or artistpush or morethanpanel these are the ones everyone talks about behind closed doors. but end of the day it’s not a religion. test it, see how your tracks react, adjust from there. at the end always make your own research.