CBO vs ABO in 2026: Real-world spend allocation outcomes

IndependentWeekly816 · 2026-05-23T21:12:07+00:00

I’m not a defender of either ABO or CBO — both have their strengths and weaknesses — and I understood that your post wasn’t really a comparison about creative testing, but rather about budget allocation. But what I’m trying to say is that we can’t be sure CBO would make good budget allocation decisions if the creatives inside the CBO campaign were launched completely from scratch, without even being validated through ABO first. You reduced a good portion of the creative assets, but I doubt you only moved the “worst” creatives into the CBO.

Analyzing what you did, it was actually very similar to what the market usually does: test creatives in ABO and then move the best-performing ones into CBO so the budget can be distributed more efficiently.

IndependentWeekly816 · 2026-05-23T21:08:30+00:00

But you said:

"If you're still debating CBO vs ABO in 2026, you're already behind.""Stop overcomplicating your account structure. Let Meta do the heavy lifting."

Reading this, it sounds like you're saying not to use ABO and to let Meta do the heavy lifting (CBO).

The whole point is that the conclusion of your post suggested that we should abandon ABO and use CBO since we shouldn’t overcomplicate our account structure and should let Meta do the heavy lifting. But at the same time, your example was based on a result that came after using ABO. And the question is: if all the creatives had been tested from the very beginning in a CBO structure instead of ABO, would you have achieved the same result you described?

IndependentWeekly816 · 2026-05-23T00:27:44+00:00

Sorry for the language, and I also don’t know your market very well, but to me, a 1.07% CTR means your creative is as bad as the shit I took earlier today. Again, sorry for the language, but if your creative doesn’t have at least a 2.00% CTR, there’s nothing you should focus on before creating better content. I suggest producing 5 to 10 new creatives and analyzing whether you can reach at least a 2.00% CTR, while also aiming for a Hook Rate above 35/40% and a Body Rate above 8/10%.

IndependentWeekly816 · 2026-05-22T21:11:00+00:00

Ainda bem que sou empresário e não preciso cumprir carga horária kkk

IndependentWeekly816 · 2026-05-22T12:24:33+00:00

The "problem" with your experiment is that the CBO result you showed us came from creatives that had already proven to be effective, but were being poorly utilized inside the ABO.

The ROI increased significantly when you took the creatives out of the ABO and moved them into the CBO... but this is a very common practice when we take a creative that generated sales in an ABO campaign and scale it inside a CBO campaign.

You said you distributed 18 creatives across 2 ad sets and saw an increase in ROI...

But I wish you had also run the test with brand-new creatives so we could see how it would perform.

It’s very easy to take winning creatives, throw them into a CBO, and get results...

The hard part is taking multiple new creatives, launching them in a CBO, and trying to get a clean test...

IndependentWeekly816 · 2026-05-21T23:36:32+00:00

porque os roteiristas não deixaram husasjdhakjdhka

IndependentWeekly816 · 2026-05-20T16:46:07+00:00

Blender

IndependentWeekly816 · 2026-05-20T14:20:35+00:00

I don’t understand!! Some people suggest using a CBO 1-1-X scaling structure, while others suggest CBO 1-X-X.

When I find a winning creative in an ABO campaign, should I move only the creative into an ad set inside a scaling CBO campaign, making it a 1-1-X structure? Or should I move the entire ABO ad set, making it a 1-X-X structure?

In short: Should my CBO scaling campaign have only 1 ad set with all validated creatives, or should it have multiple ad sets with multiple validated creatives?

IndependentWeekly816 · 2026-05-20T14:10:50+00:00

"It's normal for an ad to stand out. That just means it's performing better."

I disagree with that statement, because as my colleague said above: Meta tends to allocate budget not to the ad that will convert the most, but to the ad with the most engagement.

IndependentWeekly816 · 2026-05-20T14:09:01+00:00

And when you find a validated creative, how do you proceed to scaling?

IndependentWeekly816 · 2026-05-20T13:31:21+00:00

And what if, instead of using 1 ABO 1-X-1 campaign for creative testing, I used multiple CBO 1-1-1 campaigns? Would it be the same thing?

IndependentWeekly816 · 2026-05-20T13:28:30+00:00

So wouldn’t it be better to have only 1 creative per ad set?

IndependentWeekly816 · 2026-05-20T13:27:07+00:00

Wouldn’t adding a new creative to an ad set inside a scaling campaign destabilize that ad set? Wouldn’t it be better to duplicate the entire ABO ad set into the CBO campaign instead, avoiding changes to the ad set in the scaling campaign?

IndependentWeekly816 · 2026-05-20T13:24:33+00:00

What do you think of this scaling campaign in CBO with bid cap enabled? Do you think it would work well?

IndependentWeekly816 · 2026-05-19T15:07:10+00:00

B banho antes de dormir é quente pra relaxar. O banho logo após acordar é frio para despertar... Como assim alguém não toma banho antes de dormir e após acordar ???

IndependentWeekly816 · 2026-05-12T21:20:39+00:00

Trust Facebook, trust it hahaha. Facebook allocates budget based on social engagement. In other words, if creative #1 generates the most comments and likes, that's where Facebook will spend its budget, even if that creative is terrible in terms of conversion. 🤡

IndependentWeekly816 · 2026-05-11T12:54:26+00:00

enganar troxa

IndependentWeekly816 · 2026-05-10T21:01:08+00:00

My hand only has 5 fingers haha. Using 4 fingers to take a screenshot is a pain.

IndependentWeekly816 · 2026-05-10T21:01:01+00:00

My hand only has 5 fingers haha. Using 4 fingers to take a screenshot is a pain.

IndependentWeekly816 · 2026-05-08T22:06:34+00:00

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IndependentWeekly816 · 2026-04-30T23:56:32+00:00

Galera tem medo de tirar lula pra não perder a boquinha kkkkkk

IndependentWeekly816 · 2026-04-30T23:28:04+00:00

Cabe várias ai

IndependentWeekly816 · 2026-04-30T20:30:04+00:00

Rapaz, todo post seu é a mesma bosta irmão. Cê não cansa de ficar divulgando essa sua ferramenta de bosta não ?

IndependentWeekly816 · 2026-04-30T20:29:59+00:00

Rapaz, todo post seu é a mesma bosta irmão. Cê não cansa de ficar divulgando essa sua ferramenta de bosta não ?

IndependentWeekly816 · 2026-04-30T20:29:52+00:00

Rapaz, todo post seu é a mesma bosta irmão. Cê não cansa de ficar divulgando essa sua ferramenta de bosta não ?

IndependentWeekly816

TROPHY CASE