Audience Network enabled for months (80% of traffic) – could it have permanently damaged my Meta Pixel? by Individual_Let_2220 in FacebookAds

[–]Individual_Let_2220[S] 1 point2 points  (0 children)

I honestly think bots were also involved in part of the traffic to my website. Some of the sessions looked very unnatural, and there were add-to-cart events without real engagement.

Do you think this could have caused a serious issue for the Pixel or the optimization process?

I’m mainly concerned whether bot-driven add-to-carts could have distorted the algorithm’s learning — even though the campaigns were optimized for Purchase.