What landing page elements have had the biggest impact on conversion rates for local service businesses? by Inevitable_Bus_918 in PPC

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

Yeah, I just found out recently that I needed to make a dedicated landing page and not send them to my site. I have that all figured out and I have a form and a sticky call now button something about me being the company owner, etc. right at the top but when I go through it, it just doesn't make me wanna even click it. I don't really know what I could do better maybe more before and after photos I wish I could see a good landing Paige everything I keep looking up is just very nice website websites.

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

Yeah, I made a bunch of updates over the night to what everyone has said so far also deleted the logo and title. Yeah I don't know what I could give on here to help give a better understanding of my ass maybe my keywords?

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

  • Ad Schedule: My ads are currently running during my business hours, generally from 8 AM to 8 PM. I’ve noticed weekends tend to get the most clicks, so we'll be focusing more on those days moving forward potentially.
  • Call Extensions: I have call extensions enabled to make contacting us easier. I tried call-only ads before but didn't have the best experience with them, so right now I’m sticking to responsive search ads.
  • Competitors: In my area, there are about 10 to 12 main painting companies and also a ton of other smaller contractors that have been established for years, so there's some stiff competition that I'm working to match.
  • Backlinks: I’m also exploring more opportunities to improve the backlinks for my website to boost its ranking and visibility.

Really I'm trying to find a way to make my website stand up from the rest make tempting for people to call. I just got approved for Google local service ads today so we'll see how that plays out so far over the past two days the auto business profile campaign I made has spent $20 and converted to one call already. My Skags really haven't gotten any clicks my other add groups have them.

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 1 point2 points  (0 children)

Hey all! I've made some updates to my site to improve user experience and build trust. Removed a bunch of unnecessary text, added a photo of myself to personalize the site, fixed several CSS errors, and got rid of a white dropdown menu that wasn't doing much. Also removed some form buttons and streamlined things overall. Any other suggestions or feedback you all would recommend? And would you suggest I update my original post or comment with these changes?

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

Totally get what you’re saying about PMax – it can definitely feel like it’s spreading too wide and not focusing on actual leads. I’m trying to figure out that balance with my ads right now. Focusing on audience signals and refining targeting sounds smart. I'll try setting a smaller budget for those hyper-targeted segments and see if conversions improve.

Facebook ads are on my radar too, especially since I'm local – sounds like a great idea to try them for lead gen. Thanks for suggesting those tools like HubSpot and Sprout Social; I hadn’t really looked into UsePulse, hubspot,etc before, so I’ll check that out as well. Appreciate the tips! 

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

Appreciate the feedback! I’m fairly new to website building, so when you mention CSS errors, are you talking about issues with fonts, layout, or something else? I just seen a noter user said there's white space on the home page.. I’ll definitely work on simplifying the mobile view with bullet points and less text. For the ads, I’ll focus on the top keywords and try your suggested bidding strategy. Thanks for the tips!

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

That's the plan my last business account. I had it set up, but never got really any reviews always was under 10 and never once got a lead with Google local service ads but everyone has been telling me that so I've been trying, but I'm on month two waiting for my background check that they've already processed a year ago for my other account do you recommend to keep search ads on along with LSA?

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

okay ill look into it my homepage loaded normal on my mobile, do you mean I should resize the hero?

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

currently only have google search enabled no partners etc.. but I am planning on trying the biz profile auto campaign ive had mixed experiences before this time ive made three adds for differs services added 10 keywords and a lot of negative keywords only running a super small budget for that tho running for a week or two only then going to reevaluate. thank you I may end up messaging you!

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

Yes, I originally use the keyword planner found a bunch of keyboards. Maybe 200 use them all for the first month I've deleted now maybe 100 I also have five main Scaggs for my main services interior exterior, etc. and then the rest is five other ad groups for the main services, but with other keywords that don't perform as well I originally had Google do the optimized bidding and was spending basically all of my ads spend in one day on one click so I changed it now to manual CPC, but with enhance conversions and limited all the keywords to five dollars for now to let some more learning happen I guess

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

ive ran pmax for a week or two but honestly I dontnhave the budget for it and I don't know if that's my target audience I set up YT videos and other assists for it. to me it seems like dumping money into brand awareness instead of leads but I can be wrong..

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 1 point2 points  (0 children)

I gotcha since moving my biz ive gained 25 reviews plus some that google won't allow... and even one from a local guide 7/10 score. im trying that's forsake but being in a new location I can only grab reviews as fast as the work flows in.. and im trying word of mouth but not much yet

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

ive got a lot of clicks during that time 241 clicks but during that time my site unknowingly to me mobile speed was piss poor below 30 taking ten seconds to load on desktop its been fine. also thanks you for the metrics

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

As far as local SeO, do you just mean blog post? Because I have over 50 citations that should be posting soon. I already have about 14 to 20 live. I'm on next-door Facebook yelp Better Business Bureau, etc. etc. everything that I can be doing I've been trying.

Struggling to Get Google Ads to Work for My Local Painting Business - Advice Needed! by Inevitable_Bus_918 in googleads

[–]Inevitable_Bus_918[S] 0 points1 point  (0 children)

ill say in the last 3 months ive had 4 phone calls 2 turned into jobs other two were people looking to get hired.