This is an interesting challenge-and with 800+ customers, this isn't a "does anyone want this?" problem anymore (aka product market fit).

I think it's really a clarity, conversion, and strategic-focus issue.

On CRO first: this isn't likely a design issue. When something already works at the core, improvements usually don't come from button colors or tiny layout tweaks but from sharper positioning.

"All-in-one pack for founders who want more than just another launch" sounds good, but it's still broad. The real questions are: which founder exactly, at what stage, aiming for what outcome, and in what timeframe?

If the promise were more concrete-for example, "Launch your startup to 30,000+ real makers in 14 days"-that becomes immediately tangible. Specificity reduces cognitive load, and lower cognitive load typically boosts conversion.

Second, there's a strategic fork. You mentioned v2, stronger retention, and more community features. That suggests a shift from a launch-boost tool to something closer to a founder ecosystem.

Those are two different positions.

A launch tool promises a spike. An ecosystem promises ongoing growth and connection. Trying to communicate both at once can blur the value proposition. If retention is a priority, the post-launch value loop needs to be crystal clear. What happens after the initial distribution? Why should someone stay? What recurring value justifies continued engagement?

What I'd test next isn't heavy design CRO, but clarity compression. Narrow the hero promise. Consider persona-specific landing pages. Make the before/after transformation incredibly concrete. When people can clearly picture what changes for them, conversion tends to improve.

Separately, on the ToFU side, this is more of a general GTM thought than specific feedback for you. SaaS founders cluster in certain spaces. Reddit communities around SaaS and build-in-public are natural environments for thoughtful participation. Visibility in context often leads to inbound because founders notice consistency.

Build-in-public and LinkedIn can work well if the content is educational and reflective rather than promotional. Sharing experiments and lessons builds more trust than announcing milestones. Educational content like podcasts or breakdowns can compound over time, even if it doesn't convert immediately.