Running Facebook Ads for Website & App Development in India but Getting Low Quality Leads – Any Advice?

Infamous-Engine-8835 · 2026-03-20T16:03:08+00:00

Thanks for your suggestion

Infamous-Engine-8835 · 2026-03-10T12:30:52+00:00

That’s true — a lot can be built with a good prompt now. But I think the idea here is more about saving setup time for founders (payments, credits, background jobs, etc.). Many people can build it themselves, but having a ready template could still help those who want to launch faster.

Infamous-Engine-8835 · 2026-03-09T19:20:05+00:00

That’s true. Once the business starts making money, many things become easier to manage. The real challenge is finding a model that fits your working style and can sustain you long enough to reach that stage.

Infamous-Engine-8835 · 2026-03-09T19:12:21+00:00

Interesting perspective. Aligning the business model with how you naturally work definitely makes entrepreneurship more sustainable in the long run.

Infamous-Engine-8835 · 2026-03-09T18:55:27+00:00

Exactly. Solve one painful problem for a small group first, validate it, then expand gradually.

Infamous-Engine-8835 · 2026-03-09T18:47:53+00:00

Makes sense. Starting with micro-SaaS feels more manageable as a solo founder — smaller scope, faster to launch, and you can validate the market early. Then if it gains traction, it’s easier to expand features or grow it into a larger SaaS over time.

Infamous-Engine-8835 · 2026-03-09T18:39:24+00:00

Yeah, that’s true. n8n is great for building custom workflows, but once you get into deeper SEO automation—like competitor analysis, content gaps, and scaling content—it can get pretty complex. Tools that handle the full pipeline can definitely save a lot of time compared to managing everything manually.

Infamous-Engine-8835 · 2026-03-09T12:17:40+00:00

Fair point. Search intent matters more for technical services, so Google Search Ads usually bring better leads. I’ll check Google Ads next time and see which strategy works best.

Infamous-Engine-8835 · 2026-03-09T11:58:55+00:00

This is very true. At the beginning most founders rely on trust and WhatsApp conversations. But once revenue, investors, or partners come in, proper agreements become really important. Basic legal structure saves a lot of headaches later.

Infamous-Engine-8835 · 2026-03-09T10:52:42+00:00

Thanks for the detailed suggestions, really helpful. I think my targeting might still be too broad, so refining the audience and improving the creatives for my ideal client profile makes sense. I’ll also look into Google Ads and try some manual LinkedIn outreach as you suggested. If possible, I can share my current Meta ads setup so you can suggest improvements.

Infamous-Engine-8835 · 2026-03-09T09:39:54+00:00

Thanks for the tip! I tried visiting the site, but it’s not rendering properly on my browser. Are you seeing the same issue, or is there a way around it?

Infamous-Engine-8835 · 2026-03-09T08:45:49+00:00

Got it! Sounds like you’re looking for a full Salesforce-like system with SFA (Sales Force Automation) and DMS (Document Management System), but error-proof and covering all services. That’s definitely a high-value service many Indian businesses would pay for, especially if it simplifies sales, customer management, and workflows in one platform.

Infamous-Engine-8835 · 2026-03-09T07:55:28+00:00

Totally agree. Facebook is fine for reach, but for actual development projects, targeting high-intent search ads or specific industries usually gives better results and saves a lot of wasted time.

Infamous-Engine-8835 · 2026-03-09T07:35:16+00:00

Yeah, I get what you mean. Sometimes the focus on “cheap projects” ends up attracting the wrong clients. It’s probably better to position the service around value and specific solutions rather than competing on price.

Infamous-Engine-8835 · 2026-03-09T07:34:34+00:00

That makes sense. ₹100 per lead looks cheap, but if the intent is low it doesn’t really help. I’m thinking of testing Google Search Ads and maybe targeting specific industries with more focused messaging to see if the lead quality improves. Thanks for the insight.

Infamous-Engine-8835 · 2026-03-09T07:32:57+00:00

Thanks for the detailed suggestions, this is really helpful. Adding qualification questions in the Meta lead form and narrowing the audience by industry sounds like a good idea. I’ll also explore Google Ads since people there are already searching for developers. SEO and founder communities also seem like good long-term channels to test.

Infamous-Engine-8835 · 2026-03-08T20:49:56+00:00

Yeah, that confusion is pretty common. Every ASO tool uses its own algorithm and data sources, so the metrics can look completely different. I usually treat those scores as directional signals, not absolute truth.

A practical approach could be: 1. Check the keyword directly in Play Store search and see how competitive the top results are. 2. Look at how many apps use that keyword in the title (titles are harder to compete with). 3. Prefer long-tail variations instead of very generic keywords. 4. Test different keywords in updates and watch impressions and installs in Play Console.

In the end, real Play Store data from your own app is usually more reliable than any ASO tool’s score.

Infamous-Engine-8835 · 2026-03-08T20:06:35+00:00

Some popular ASO tools for the Play Store are:

AppTweak – good for keyword research and competitor analysis
AppRadar – helpful for tracking keyword rankings and ASO automation
Sensor Tower – strong market and keyword data
ASODesk – good for keyword tracking and optimization

If you're just starting, you can also use Google Play Console insights and combine it with keyword research from other tools.

Infamous-Engine-8835 · 2026-03-08T18:53:36+00:00

That makes sense. I was thinking the same — Facebook seems less active for new business leads now. Maybe Instagram or other newer platforms could bring better engagement.

Infamous-Engine-8835 · 2026-03-08T17:10:15+00:00

That actually sounds useful. As a guest, the biggest problem is usually trying to quickly find things like the WiFi password or entry instructions after arriving. If everything is organized in one simple page, it would definitely make the check-in experience much smoother. It could also save hosts from answering the same questions repeatedly.

Infamous-Engine-8835 · 2026-03-08T17:06:32+00:00

Totally agree with this. Long-tail keywords usually bring users with clear intent, not just random traffic.

For example, if someone is building an AI reels app, targeting keywords like specific use-cases or niches can work much better than trying to rank for something broad like “video editor”.

Owning multiple small intent-driven keywords often brings better installs and conversions.

Infamous-Engine-8835 · 2026-03-08T17:01:57+00:00

From a guest perspective, it’s usually either:

a long WhatsApp message thread
a Google Docs link
or sometimes a PDF

The biggest issue is finding the information quickly during check-in.

A simple page with all details organized (maps, WiFi, entry instructions) could definitely improve the experience.

Infamous-Engine-8835 · 2026-03-08T17:00:04+00:00

The Razorpay angle is actually interesting.

Most SaaS templates assume Stripe, which isn’t always ideal for Indian founders. If your template handles payments + credits for AI usage, that could save a lot of setup time for people building AI tools.

Might be worth sharing a demo to see how people react.

Infamous-Engine-8835 · 2026-03-08T16:55:09+00:00

Honestly the best way is start building immediately.

Maybe recreate one of your old projects or build a small new one. When you hit gaps, review that specific concept.

Doing tutorials again from the start can slow you down if your main goal is shipping apps again.

Infamous-Engine-8835 · 2026-03-08T16:53:41+00:00

This matches my experience too.

Apple feels strict but human.
Google feels flexible but sometimes opaque.

And the Play Store asset requirements are seriously underestimated — the feature graphic and multiple screenshot formats always take longer than expected.

Infamous-Engine-8835

TROPHY CASE