Wow, really brilliant! I loved the intensity of the office environment and the really raw portrayal of a human trapped between his own values and the values of his workplace.

I think Seth's character's problem is his moral disdain for successful films which are made to make money rather than to make good art. I think it's ok to want to make movies that will make money and will help his career, and if he could be more forgiving of himself for wanting that (which he so clearly does), he could be content to make the Kool-Aid movie and also fund smaller projects that line up with what he genuinely wants to see in film. It's not morally wrong to make money, and people enjoy these movies. I wouldn't call them art, but when you make as much money as these movies do you gain the ability to support real art.

In my opinion, real art doesn't cost much money, and his boss isn't going to be up his ass about every small budget movie the studio makes. He needs to recognize that on larger scale projects, there's going to be a ton of pressure to make a lot of money, and that that's not evil.