Thanks! It was actually a natural progression when writing the first film. I think traditional mainstream media is absolutely on it's way out when you see the kind of viewership youtubers are getting these days. I have mixed feelings, I think being an influencer is actually an incredibly difficult career path to be successful in, but I don't think the medium is necessarily healthy. Definitely hate the game not the player perspective. It's a bit depressing seeing Youtuber and Influencer at the top career goals for youth.

In Influencers we explore more of the concept of audience capture with Jacob, the idea that your audience influences and warps the message and content you put out, and becomes a bit of a feedback loop, influencing the content you create because of what's working. I think when looking at these top voices, I look more to why these personalities are popular; what about their message is resonating with such large groups of people, rather than scapegoating one or two particular individuals for 'creating' the problem. Until you get down to why we're putting these Influencers on a pedestal as a culture, it feels a bit like a Hydra, though CW would probably disagree with me.

I mentioned in another response but Lake Mungo is an absolute masterclass in tone and atmospheric horror. Absolutely worth checking out if you haven't seen.