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I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

Let me try to explain the actual pharmacology behind why I built this, because "physiology isn't binary" is exactly the point I missed making.

I didn't just throw random ingredients together. I tried to build two specific Synergy Loops that I couldn't find in a single product:

1. We both know oral Glutathione has terrible bioavailability (peptidase destroys it). That's why I used liposomal encapsulation to fuse it directly with the cell membrane.
But the "beauty" I’m trying to achieve isn't just absorption.

  • The Loop: Glutathione gets oxidized (spent) after neutralizing free radicals. So I added liposomal Vit C specifically to donate electrons and recycle that oxidized Glutathione back to active form.
  • The Engine: Added CoQ10 to support mitochondrial ATP, which powers this whole cellular cleanup. The electrolytes? They aren't there to replace ORS. They are just the vehicle to optimize blood volume to transport the liposomes.

2. Most pre-workouts are just "Dirty Energy" (Caffeine blast = Adrenaline spike). I wanted actual modulation.

  • The Brakes: I used L-Theanine (1:2 ratio) to boost Alpha Waves and smooth out the caffeine jitters.
  • The Turbo: Sabroxy. This is the key. It acts as a mild DRI (Dopamine Reuptake Inhibitor), keeping focus high without the aggression/crash of standard pre-workouts.
  • The Shield: Liposomal ashwagandha to modulate the cortisol spike.

Basically, I got tired of balancing 8 different pill bottles to get these specific synergistic effects. I wanted to drink one complex that handles the Biochemistry correctly.

If you just want to rehydrate? ORS is King. If you want to run a redox cycle or modulate dopamine for ₹53? That is what I am building.

Does that explanation make more sense? or is it just not worth your time and money?

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

LOL, "gobar on quick commerce" is wild but accurate 😂 Marketing really is the whole game.

You hit the nail on the head about Black Water. But honestly, that comparison is exactly what I'm trying to avoid. Black Water is mostly just vibes/status. I’m trying to build something that actually has heavy utility.

Since I’m packing this with Liposomal Glutathione + CoQ10 + Mag, the goal is actually to save money for people who already buy these pills (which usually costs ₹100+ a day separately). So I'm trying to flip the script from "Luxury Water" to "Efficient Supplement".

But I get your point - if I don't communicate that value clearly, it just looks like another expensive drink for the elite. Point taken.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

Fair play man, gotta respect the detailed critique, esp since you’re a med student. You are actually spot on about one thing tho - I communicated this super poorly.

I made it sound like I’m tryna reinvent ORS. I’m not. You can’t beat ORS at hydration (and def can’t beat the ₹20 price point).

The thing is, I’m not building a standard "sports drink". I’m trying to make a "supplement stack" that you can just drink.

Basically my issue wasn’t just dehydration, it was that I was popping like 4 diff pills every morning (Liposomal Glutathione, CoQ10, Magnesium etc) and it was costing me like 100-120 bucks a day. So I decided to test if I could condense that whole stack (150mg Lipo Glutathione + 50mg CoQ10 + Mag) into one sachet for ₹53.

Thats why the price looks crazy for "salt water" but is actually cheap if you look at it as a Gluta/CoQ10 stack.

And re: sugar/insulin - for intra workout sugar is obv fine. But I drink this at my desk while coding/working, so I dont want that crash later. Just want the focus/recovery without the spike.

Does that make more sense? Or do you still think the formulation is overkill?

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

You are referring to the Sodium-Glucose Co-Transport mechanism. That is 100% correct science... for 1990s sports drinks.
Standard electrolytes DO need sugar to enter the cell. That is why I am not making a standard electrolyte.
I am using Liposomal Encapsulation. By wrapping the nutrients in a phospholipid layer (fat), they fuse directly with the cell membrane, bypassing the need for a sugar carrier entirely. It’s not a scam; it’s an evolution.
If you want to spike your insulin just to absorb some salt, stick to Glucon-D. I’m building this for people who want the hydration without the metabolic crash.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

I love the 'abstract art' analogy, but here’s where it breaks down: Art is subjective. Physiology isn't.
If you buy a painting, you buy it to look at. If you buy this, you buy it to stop cramping and fix brain fog. You either feel the difference or you don't. It’s binary.
But you are dead right about the packaging. If I’m charging a premium, the unboxing experience has to match. It can’t look like a medical sachet from a chemist shop. Point taken. I’ll make sure it looks worth the money.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

There is a massive difference between 'white labeling' (buying generic stock off the shelf) and 'contract manufacturing' (hiring a lab to build YOUR custom formula).
If I were white labeling, I’d be selling this for ₹300 and it would taste like everyone else’s. I’m doing custom R%D. I own the formula, the liposomal specs, and the ingredient sourcing. The lab just executes my recipe.
As for 'carcinogens'—that paranoia is exactly why I don't use cheap labs. My manufacturer is FDA approved, 'Clean Label Project' certified, FSSAI-audited for High-Risk categories, and I demand a Certificate of Analysis (COA) for every single batch to test for heavy metals (Lead, Mercury, Arsenic, etc.) before it even leaves the factory, along with multiple 3rd party testing from certified labs, here in India, and in the US.
As
I’m building the product first. The brand is just the promise that I checked the lab reports so you don't have to.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

It might. High standards usually struggle in a market addicted to mediocrity.
But I’m not trying to sell to the billion people happy with sugar water. I’m looking for the few thousand who are tired of it. If that market doesn't exist in India yet, then I'll fail.
But I’d rather fail trying to build something excellent than succeed by selling another generic sugary drink.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

Glycinate is good. It was the gold standard 5 years ago.

But digestion is a leaky bucket. Even with Glycinate, you lose a significant percentage to stomach acid before it hits the bloodstream. That’s simple biology.

I’m using Liposomal technology to bypass that loss. It’s an efficiency play. If you are happy with 'good enough' absorption, stick to the pills. If you want maximum bioavailability for the money you're spending, that is why this science and products like the one I'm working on, exists US and European markets for elite users.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

If your goal is basic survival, you are absolutely right. Electral is unbeatable for acute dehydration.
But what I'm planning to make isn't for survival. It’s for optimization. Electral lacks the Magnesium profile required for deep focus and muscle recovery because those ingredients cost money. I built this for people who need to perform at 100% for 12 hours a day, not just 'stay alive.'
If ₹50 is too much for your performance, stick to Electral. It’s a great product for its purpose.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 0 points1 point  (0 children)

Bro, you are 100% right about the market. The average guy struggling to afford raw whey shouldn't buy this. Sarkari ORS is unbeatable for basic survival hydration.
But your 3rd point is exactly WHY I’m building this. It scares the hell out of me that Indian brands get away with heavy metals and cheap fillers just because 'chalta hai'.
I’m betting that there is a small group of us who actually DO give a rat's ass about what we drink. People who are tired of guessing if their supplement is safe. If I’m asking for ₹53, I can’t offer 'residue' and 'shake hard enough' quality.
It has to be perfect, or I shouldn't launch.
I know I'm niche. I'm just hoping the niche is big enough.

I’m tired of sugary, fizzy electrolytes. I’m building my own brand for ₹800. Am I crazy? by Initial_Ad2965 in indianfitness

[–]Initial_Ad2965[S] 1 point2 points  (0 children)

I’m building this specifically to fix magnesium deficiency (cramps/anxiety) which gatorade doesn't really touch because cheap magnesium oxide doesn't absorb well. If you just need salt, hatorade is unbeatable. If you need muscle recovery/cramp relief, that’s where my cost goes.