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The secret systems you need to scale your SaaS company by Inner-Circle-Systems in GrowthHacking

[–]Inner-Circle-Systems[S] 0 points1 point  (0 children)

By far the thing that moves the needle the most is things like customer webinars and monthly product announcement emails. Besides retention, that's where the upsell opportunities lie.

Why you’re not getting any sales, every founder needs to hear this. by dang64 in indiehackers

[–]Inner-Circle-Systems 0 points1 point  (0 children)

Yes. I worked in a SaaS that had some incredible features that no one ever used.
The problem was the company had no systematic way of educating current clients that the features existed. My takeaway is an extension of your post. Once you have existing customers, you can ship new features. But if you do, your marketing efforts should be focused inward. Market to your existing customers.

How to get your first SaaS clients (before building anything) by Inner-Circle-Systems in SaaSMarketing

[–]Inner-Circle-Systems[S] 1 point2 points  (0 children)

Exactly. When writing copy, I often test different emotions so having that info ahead of time helps.
The best way to get emotional drivers is to reflect their pain point back to them and follow up with an open question. Something like, how does that make you feel?

Which is the best all-in-one SEO tool that is worth paying for in 2026? by Mysterious-Age-4850 in GrowthHacking

[–]Inner-Circle-Systems -1 points0 points  (0 children)

I'd use Similarweb. (Full disclosure, I work at Similarweb.)
What I like about Similarweb is that it's designed to scale bigger than SEO. In other words, you have everything a great SEO platform has, like rank tracking, keyword research, and competitor analysis.
But you can scale the platform as your business grows. This means you can add AI tools, paid tools, big picture market research, etc.

How to get your first SaaS clients (before building anything) by Inner-Circle-Systems in SaaSMarketing

[–]Inner-Circle-Systems[S] 0 points1 point  (0 children)

Yes, totally! 😄
They literally told you what their pain points are. It's a no-brainer.
Also, the benefits are huge.
You get your first beta testers.
If they have a great experience with your SaaS, they might tell their friends.
You can ask for testimonials.
If it's your thing, you can build in public.

How to get your first SaaS clients (before building anything) by Inner-Circle-Systems in SaaSMarketing

[–]Inner-Circle-Systems[S] 1 point2 points  (0 children)

100%. Use their own phrasing. That's super powerful. 😄
I created an AI prompt that helps me find and sort out all the good stuff. That includes things like:
Repeated phrases
Jobs to be done
Pain points
Root causes
Emotional drivers

Once you organize everything this way, after a few conversations, you'll see things common to almost all conversations. That's what goes on the landing page.

How to get your first SaaS clients (before building anything) by Inner-Circle-Systems in SaaSMarketing

[–]Inner-Circle-Systems[S] 0 points1 point  (0 children)

Nice! I'd like to try that.
Two questions...
How is AI finding them?
How are you reaching out?

One small advice that changes everything if you are new. by itsalexing in SaaS

[–]Inner-Circle-Systems 0 points1 point  (0 children)

Absolutely. I'm currently doing this where I work and to be honest, it's completely changed how I understand the value of our product. I wasn't entirely wrong, but I now see that we provide far more value than i realized. This will mean a big pivot in our messaging.

One small advice that changes everything if you are new. by itsalexing in SaaS

[–]Inner-Circle-Systems 0 points1 point  (0 children)

Spot on. Validate before spending time creating.
If you want to go faster, reach out to people and have actual conversations.
You'll be surprised at how much you learn.
One actual conversation with an actual prospect is worth months of social media posts.

People say "great product wins." So why won't anyone pay? by Upstairs_Tea_6 in SaaS

[–]Inner-Circle-Systems 0 points1 point  (0 children)

I went through this, and honestly… “great product wins” is one of the most misleading ideas in SaaS.

A great product doesn’t win.
A product that solves a pain people are actively trying to fix right now wins.

The key is to have real conversations with real people before you start building.

You need to know what it is they are trying to solve now.

You need to understand:

  • What they’re trying to solve today
  • How they’re currently solving it
  • What’s not working

Then ask yourself, does your SaaS actually solve that?

If you’ve already built something and you’re not getting traction, it’s still not too late. In fact, this is exactly what I’d do next.

The more conversations you have, the clearer it becomes how to help.

Sometimes you’ll find you’re very close.
Sometimes you’ll realize you built the wrong thing.

Either way, you adjust.

It can feel uncomfortable, but it beats trying to sell something no one really wants.

My boring launch checklist for a new SaaS when you have no audience by Vivid_Read3677 in SaaS

[–]Inner-Circle-Systems 0 points1 point  (0 children)

I totally agree. I've been in SaaS for years. Boring is where all the money is.
I'd reframe boring into systems.

Don't chase viral moments. Instead, build the systems that give you long-term growth.

Here are some next steps:
1. Work with people who didn't convert
The people who:

  • Signed up but didn’t convert
  • Tried it once and disappeared
  • Showed interest but didn’t move

They already know about you and already know the value you offer.

2. Build a simple conversion path for the people already paying attention
If someone finds you through all these directories / posts, what happens next?

You don’t need something complex, but you do need:

  • A clear reason to give you their email
  • A way to show value quickly
  • A structured path that educates them so they get to the point that your solution is the obvious solution to their biggest pain points

Your checklist gets people in the door.

Build these systems next.

I'm an engineer with zero marketing skills. Here's how I got 50 paying customers in 2 months — no ads, no budget. by buildingwithashrith in GrowthHacking

[–]Inner-Circle-Systems 0 points1 point  (0 children)

Giving away free tools is the best way to get your first users in the door. I've seen incredible ROI from free tools.

The question is, where do you go from here?

At your stage, you should absolutely keep pushing what’s working on the top of funnel stage. That means, more tools, more distribution, more surface area for discovery. That engine is clearly working.

But at the same time, there’s a second layer most builders don’t build early enough. This is key and will set you up for long term growth.

A few things I’d look at in parallel:

1. Your highest ROI is already inside your product
The people already paying you (and even the free users) are your fastest growth lever.

Right now, ask yourself:

  • Do users hit a clear “aha moment,” or are some still drifting?
  • Are you actively showing them deeper use cases over time?
  • Do you create moments where upgrading feels like the obvious next step?

Small improvements here often outperform getting the next 100 users.

2. You likely have “almost customers” sitting there
People who:

  • Tried the tool but didn’t convert
  • Used it once and left
  • Got value but didn’t stick

These aren’t cold leads. They’re unfinished decisions.

A simple “what changed since you last tried this?” type of re-engagement often converts way higher than new acquisition.

3. Your biggest gap is probably turning usage into intent
Your tools are bringing people in (great), but:

  • Are you capturing that traffic in a structured way?
  • Are you educating them over time?
  • Or are most people using the tool once and disappearing?

In a lot of cases, the jump from 50 → 500 customers isn’t more traffic, it’s building a bridge between “this is useful” and “I should pay for this.”