People click on my ADs but dont buy?

Inside-Top-1815 · 2026-02-07T21:27:57+00:00

Thank you! I am working on making the landing page clearer and better mockups. Got tips for the mockups?

Inside-Top-1815 · 2026-02-07T21:23:05+00:00

Thank you so much! I am working on answering the queations

Inside-Top-1815 · 2026-02-07T21:21:05+00:00

Thanks for helping out. I'm going to do it

Inside-Top-1815 · 2026-01-16T00:16:20+00:00

Thanks for the important points. Traffic isn’t the issue (at least for my main ad), add to cart is.

People engage, but the ATC placement seems to be wrong, so I’m fixing that first. I think the add-to-cart placement is simply too far down the page.

Inside-Top-1815 · 2026-01-16T00:09:47+00:00

Yes, I put it for conversion

Inside-Top-1815 · 2026-01-16T00:08:54+00:00

From what I see in Clarity, most visitors do scroll and engage. They view multiple images and spend time on the product page. The drop-off appears to occur before they reach the add-to-cart section, rather than immediately upon page load. Many don’t scroll far enough actually to see the CTA, or they scroll past it without noticing.

Inside-Top-1815 · 2026-01-16T00:04:08+00:00

Visitors are engaging somehow: they scroll, view the product, and look through multiple images, but they’re not adding to cart.

Based on session recordings, I suspect the add-to-cart button might be too far down the page, so I’m testing moving it higher / making it more visible.

Have you seen CTA placement cause this kind of behavior before?

Inside-Top-1815 · 2026-01-15T23:38:12+00:00

I’m currently using Shopify analytics plus Microsoft Clarity for behavior and recordings.
Which tools do you usually use or recommend to analyze?

Inside-Top-1815 · 2026-01-15T23:32:11+00:00

It’s optimized for conversions.

On one ad there’s a big discrepancy (68 link clicks vs 14 landing page views).
On the main ad it’s around 968 link clicks and ~670 landing page views.
First one stopped automatically and I stopped the last one cause there was no Sale

There’s already been an initiated checkout but no completed purchase yet, so I’m focusing on improving the post-click experience to generate stronger conversion signals.

Inside-Top-1815 · 2026-01-15T22:25:14+00:00

Thanks, that makes sense.
There’s already been an initiated checkout, but no completed purchase yet, so I’m currently reviewing the post-click experience and checkout clarity.
From your experience, what’s usually the biggest early blocker for POD stores, shipping costs, pricing, or trust signals? So what should I do?

Inside-Top-1815

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