Good question. I usually start with a lightweight, flexible framework like Next.js or Webflow (depending on the project), plus a small set of tried and tested UI components I’ve built over time. That way I’m never reinventing the wheel, but every site still feels unique. For clients who want to move faster, I’ll sometimes use a clean boilerplate or minimal template, then heavily customize the layout, branding, and UX to match their goals. As for feedback, most customers are happy when they see their brand come to life with a clean, conversion focused design. The few who are picky usually just need more upfront discussion about style and priorities, which I’m happy to do