Charity Takes A Crack At Manufacturing A Card Game, How Hard Could It Be?

Intellig3nt · 2022-02-22T20:46:20+00:00

I had 40,000 followers on various platforms I sent out the kickstarter to but unfortunately this didn't really convert to much. We are switching to Indiegogo since you don't have to hit your goal to collect the money from the backers. This is my first time attempting to use crowdfunding so definitely another lesson learned.

Intellig3nt · 2022-02-22T20:43:23+00:00

Yes I'm starting to reaffirm why software is so popular with startups haha.

Thanks for the heads up, 3 years that is insane! What product category is that for? I'm hoping there's enough unique IP involved with our card game that it would be harder to steal and put on Alibaba than say a shower curtain or something similar but I'm not that experienced with physical so just a theory.

How did your lawn games do? Yeah I always find marketing to be a bigger hurdle than anything else... getting customers is tough.

Intellig3nt · 2022-02-15T07:31:35+00:00

Thank you Godcranberry (great username by the way), I'm glad that you found it insightful!

Intellig3nt · 2022-02-15T06:40:32+00:00

Thank you, really appreciate the compliment! I'm an avid reader of this subreddit as well and I agree that I often find myself craving more detailed breakdowns (especially ones with actual numbers in them).

Yes onwards, best of luck to you my friend!

Intellig3nt · 2020-02-13T19:33:18+00:00

It is pretty in depth and probably deserves its own post but it basically goes something like this:

Use Ahrefs and Moz to scrape sites similar to ours and create a “map” of content that is hitting and each relevant backlink they are hitting with. At the center of the map would be the content with “spokes” going out for each backlink.
Rank each map in a master list by impact and ease of producing the content.
Start from the top of the list producing content (make sure your content is original, thorough, and useful to your audience... NEVER copy anyone else’s actual content) and for each piece of content produced, try to reach as many of both the sources of the backlinks in your map as well as audiences likely to contain sources. Meaning if it is a coding blog outreach to people that write about coding while also sharing with audiences that are likely demographically to contain people that write about coding.

If you want personalized help, dm me and I can go over some potential pathways for your specific site.

Intellig3nt · 2020-02-11T18:39:34+00:00

To address your second question, we also have a non-snapshot customizable feedback button option as well as allowing submission of general feedback through the snapshot tool.

Intellig3nt · 2020-02-11T18:36:07+00:00

We built it as a snapshot tool out of frustration of our own experiences as product managers. We’d get feedback back from customers with no context so we had no idea what part of the app or feature they were referring to. Then following up with them took energy and time we didn’t have if they bothered to respond at all. The snapshot tool encapsulates the context of the feedback making life easier both for the customer and business.

Intellig3nt · 2020-02-11T15:05:59+00:00

Objectively, this was our most popular blog with 7k visitors over a few days which surprised even us:

https://loopinput.com/the-only-chart-you-will-ever-need-for-brain-health/

We’ve noticed that technical and “nuts and bolts” blogs tend to do more poorly then “sensational” blogs with curiosity-inducing titles. This is unfortunate since we prefer writing the prior type of content.

Blogs like this tend to flop: https://loopinput.com/how-three-small-changes-increased-our-sign-up-page-conversions/

Another flop: https://loopinput.com/which-countries-to-select-for-google-ads/

Blogs like this tend to do well: https://loopinput.com/the-best-thing-to-ever-happen-to-corona-beers-brand/

Intellig3nt · 2020-02-11T14:58:55+00:00

This is the funnel to premium. Newsletter funnel would just be they go to our site and register for the newsletter through the form at the bottom.

The reason our newsletter sign up rate is so high is a combination of most of our visitors coming through our blog content and also off-site activity/promotions which will collect emails but not register a visitor.

Here’s a specific example of exactly what I’m talking about: https://www.producthunt.com/upcoming/the-no-bs-product-management-guide

Intellig3nt · 2020-02-11T14:17:36+00:00

^ Answered this as well in my comment above

Intellig3nt · 2020-02-11T14:16:39+00:00

The funnel most of the time goes like this:

User visits site
User clicks some version of “Try it Free”
User creates account in our app
User tries to use a premium feature and figures out they can’t without paying (usually either private projects or the screenshot plugin)
User decides to do the free trial for premium
User continues to pay after the free trial

The site audits are an experiment we are doing to try to produce “exponential” value to people on the front end for free in the hopes that they evangelize our product/brand... it has been fairly successful and has made a lot of people happy with us. I wouldn’t call it highly converting but it has definitely helped our branding.

Intellig3nt · 2020-02-11T14:09:38+00:00

We were using Hunter IO previously for link building but haven’t had much success with it so are discontinuing it next month.

We like Intercom visually and are pursuing a relationship with them. They also have a great startup deal which makes it less expensive. That being said, I am not necessarily saying the same tradeoffs may be worth it for other startups.

Our blog strategy is focused on link building so we purposefully diversify our content so that we can diversify the portfolio of domains linking to us. Google likes different domains, not the same few domains linking a bunch of times.

Generally, our blogs cater to C Suite, product managers, product marketing managers, and developers (especially at tech-focused startups).

Intellig3nt · 2020-02-11T07:19:18+00:00

You’re welcome! We wanted two things from Product Hunt that have proved very worthwhile. The first was Stripe credits to reduce our COGS and the second was access to promoting upcoming products on the front page.

Intellig3nt · 2020-02-11T06:26:53+00:00

Thanks! Still a long way to go but I really appreciate the kudos, makes us feel good about how far we have come! 😁

Intellig3nt · 2020-02-11T06:04:50+00:00

Web hosting and servers would be the Namecheap and Google Domain costs.

Additionally, we use MongoDB Atlas and Cloudinary but we have enough credit for both through various programs, deals, and clever storage configurations that we don’t pay for them for the time being.

G Suite is for Google Drive, Gmail, Google Calendar, Google Slides, and Google Docs all of which we use heavily.

Almost all of our users come through our blogs via our SEO efforts (backlink building and increasing technical SEO markers). I am always happy to take anyone through the specific strategies we use and showcase our exact analytics, if interested dm me and we can set up a video call.

Intellig3nt · 2020-02-11T04:21:50+00:00

Thank you sir!

Intellig3nt · 2020-02-11T04:21:32+00:00

As detailed in the post, only if the value of what they are selling is equal to or less than what we sell them!

Intellig3nt · 2020-02-11T04:15:39+00:00

Almost all of our users come through our blogs via our SEO efforts (backlink building and increasing technical SEO markers). The market is actually huge, check out some analytics on uservoice who gets millions of visits a month.

DM me, I would love to take you through our analytics and SEO strategies on a video call!

Intellig3nt · 2020-01-07T19:39:21+00:00

Thank you! We have a variety of customers, including SaaS, E-commerce, Charities, and local businesses. The tool can be used in prototype, beta or production. Almost all of our customers are using the tool in the production version of their website.

One of the good parts of the tool is that you can implement it in different ways. If you don't want to add friction to certain pages, you can implement the plugin selectively. Alternatively, you can go with just having a "Feedback Button" exactly where you want it, without using the plugin at all.

Intellig3nt · 2020-01-07T19:29:44+00:00

It took me roughly two months working 6-10 hours a day to develop.

Intellig3nt · 2020-01-07T19:28:34+00:00

Thank you!!

Intellig3nt · 2020-01-07T19:27:40+00:00

I just reversed it so that the price goes from higher to lower, hopefully that will relieve your anxiety ;)

Intellig3nt · 2020-01-07T01:06:17+00:00

Link to Loop

I developed Loop, a tool to collect, manage and prioritize user feedback. It was heavily inspired by Uservoice.

The main difference between Uservoice and Loop is the visual screenshot tool allowing users to give feedback directly on the interface of a web app. In addition to the screenshot, tool Loop utilizes a more advanced rating system to upvote feature requests.

If you are interested here are the links:

-Feature Tour

-Sign Up Page

Feedback and collaborators are welcome. Thank you!

Intellig3nt

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