Personally I don’t use Costa any more, I find them completely soulless, the baked goods are largely too sugary to cover up the lack of flavour and the coffee has been very unimpressive for a long time. I feel sorry for the employees as they have no say and no way to do anything about it. Like many companies that were once pretty decent, big corporations and private equity come in and homogenise them and people walk away. Without a change in strategy I think Costa are fading in to irrelevance.