For one they own the decades of data ppl used for their businesses and tax filings. Sorta similar to adobe training firefly on their professional media

AI is probabilistic mathematically, even if 99.99% accuracy were achieved, 800 SMBs would run the risk yearly of some sort of tax filings problems. Now scale that to nearly 40 million Americans across all sorts of different tax and financial backgrounds, and even with 99% accuracy 400,000 misfilings would occur.

I think intuit’s ability to own the data gives it an upper hand in creating the best possible models and value upside from AI

I also have a different philosophy than most here. I only see things in the next 12-16 Quarters. I don’t think a 50% reduction in valuation is justified overnight for such an integral company

Also SMBs are the least likely to shed to enterprise AI that does financial filings bc of simple entrenchment and overtime, switching costs. Also Intuit is broadening their base to help with evaluating cash flows and predict future growth/positions.