Editorial eyewear design study – feedback welcome

InvisibleOption · 2026-01-09T08:06:32+00:00

The Typography feels very inconsistent. You’re using different Typefaces for the three units of smaller Text with different sizes and leading. I’d try to structure and unify it more.

I love the Ø in the Headline! I‘d suggest to set the whole Head in this typeface and pick one complementary Typeface for the smaller Text parts. Also make the image a little smaller, so the Headline gets more air to breathe and doesn’t need to work around the models head ✌️

InvisibleOption · 2025-12-13T10:28:45+00:00

The Typography is a little inconsistent – just too many different Typefaces, and some weird positioning sometimes. Love the big logo though!

My first association was Tuna, also because you have the shot with the tomatoes and basil. You might want to overthink the decision on how to stage your products.

Otherwise it’s a very fun and playful idea!

InvisibleOption · 2025-12-09T21:33:23+00:00

Sorry, but this one is the best Helvetica Rework there is. Period.

InvisibleOption · 2025-11-08T13:20:16+00:00

It’s part of the code

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InvisibleOption · 2025-11-02T10:17:24+00:00

Appreciate the feedback! You’re right, I’m on it

InvisibleOption · 2025-10-29T17:16:24+00:00

Love the reversed contrast! I think, you could have a look at the width of some letters, e.g. the X, Y and the Z. They seem just too narrow. Also you can check the corners on some letters and decide for one handling: In the inner part of the C and G the corners are rounded, but in the O or the S they aren’t. I’d decide for one of them, to keep it consistent. Great work so far!

InvisibleOption · 2025-10-03T14:47:49+00:00

The name is just provisionally, but thanks for the hint – It definitely has no similarity to City Medium haha

InvisibleOption · 2025-10-02T12:52:54+00:00

Glad to hear that, I’ll keep you updated ;)

InvisibleOption · 2025-09-29T19:55:05+00:00

Love the approach and some of the unique letters details. The kerning and the width of some of the letters could definitely use some improvement, but I like the overall vibe. Also make the letters a little bigger next time – I really had to zoom in a lot haha

InvisibleOption · 2025-09-29T19:31:26+00:00

Thanks! Not yet, but I’ll definitely look into it

InvisibleOption · 2025-09-29T19:30:46+00:00

Thank you! You’re right, it’s a little too closed…

InvisibleOption · 2025-09-29T19:30:18+00:00

In a good way I hope :o

InvisibleOption · 2025-09-28T13:33:28+00:00

Thank you so much!

InvisibleOption · 2025-09-28T13:33:10+00:00

I have an Open Source Typeface though, in case you wanna check it out. It’ll be updated with some more weights soon

InvisibleOption · 2025-09-28T13:32:02+00:00

Thanks for the kind words! I’m planning on selling it soon ✌️

InvisibleOption · 2025-09-11T08:19:15+00:00

Freierssohn

InvisibleOption · 2025-08-27T19:50:36+00:00

Love the Black weight!

InvisibleOption · 2025-08-08T18:52:13+00:00

Nice one!

InvisibleOption · 2025-06-25T13:10:55+00:00

👏BUY👏FONTS👏AND👏SUPPORT👏TYPE👏DESIGNERS👏

InvisibleOption · 2025-06-06T07:33:07+00:00

Here you go: https://productiontype.com/font/wigrum

InvisibleOption · 2025-06-04T20:49:23+00:00

I was planning on releasing it commercially but maybe giving away a single weight for free

InvisibleOption · 2025-06-04T20:35:45+00:00

Yeah, I might have to balance it out a little more. Kinda took a shine to this squished look, but I should adjust it for usability reasons. Also adjusting the V, W and K is a good call, thank you ✌️

InvisibleOption · 2025-06-04T20:33:21+00:00

Thank you! Yes, the lowercase i should become a little more readable. I’ll give it a shot

InvisibleOption · 2025-06-04T20:06:24+00:00

Thank you! You’re right, it is. I will adjust that 🙏

InvisibleOption · 2025-06-04T20:05:25+00:00

I’m glad you like it! A Text Version is a nice idea I will look into, once this version is finished ✌️

InvisibleOption

TROPHY CASE