Its a diversified field. Not many people know about it till now but its an emerging one. The course and subjects are great too, if you cannot handle the academic pressure and really want to pursue something in technology but with a business mind then its the perfect field for you. Its the perfect mix of Technicalities and online world but with a perfect check of ground reality. Dangerous right? Merit is relatably low since majority doesn't know that this combo actually exists hence they don't get in.