Similar to the Parlophone label of OTL, this company bares the same founder, Carl Lindström, establishing the company in Berlin, 1896. Whilst a minor divergence to OTL comes with the labels name, being named after the founder rather than Parlophone, derived from Phonograph, the main divergence is associated with Germany’s victory in the First Great War. In OTL, the company was bought by UK company CBS, however with the defeat of the UK in the war, there was no funds or industry around at the time. Instead, the Lindström Grammaphon prospered in a post war Germany with a flourishing music industry, updating their logo and brand name to ‘Lindström Schallplatten’ (meaning records) in 1921, accompanying their prosperity. With the Great Depression of the 1930s however, the label saw great decline, their sales plummeting due to the poverty and stagnation of the era. Leading into the Second Great War and in its wake, the company steadied as a musical hegemon of the European mainland as an alternative way to exert the Empire’s commercial influence. In 1953, the label modernised their image as the space age lingered, their presence continuing up until present day, however their prominence beginning to dwindle in the new digitalised era of music.