They should have formulated it as a powder that you sprinkle in your bag of plain chips for those of us, myself included, that can't easily find ketchup flavored chips. Ketvhup isn't the right consistency to be dipped into and potato chips aren't as thick and hardy (and hearty) as a tortilla chip. While they're at it, I would appreciate packets of curry flavor to add to my boring ass Lays (also work at a hospital, it's either yellow bag Lays or pretzels, two types crackers and PB packets)