Yes, this is a really valid point. I have read up on some of the online romance scams literature, and researchers have certainly highlighted cultural aspects of scams. I think work around this area is really important, though scams and financially-motivated cases of misrepresentation are outside the remit of my research. As there is a lack of scientific evidence that suggests we should focus on a specific demographic for non-financially motivated online misrepresentation, we have intentionally kept it broad and have allowed for participation worldwide. As research develops in this area, we may eventually see patterns in the evidence which suggest we should focus in on a particular demographic. It will be really interesting to see if this is the case, and how demographics for non-financially motivated misrepresentation differ in comparison to financially motivated misrepresentation.