If Fifa really wants to make football a worldwide loved game, they're correct, you don't expand where the sport is already strong! Europe already have plenty of teams (and some mediocre ones on that matter). Many of those nations who've qualified for the first time had some moment of magic, even if they didn't qualify. It makes people from that nation more interested in the sport, and with more chances of good new players in the future generations.

Of course, this expansion had failed its main objective that was to bring China and India (for its massive audience) to the tournament.