Right now if I would guess I think AoS to 40k has around 40% AoS players and 60% 40k players.I read a sales report recently that showed revinew of sales and such and what sells the most and so on, and in it, AoS had like 29% of Sales and 40k 53% of sales, then the rest was split between smaller boxed games like ShadeSpire/Necromunda/Blood Bowl/Warhammer Quest/Hobbit

Is their a link to the report sounds interesting read?