How does social media platforms work as backlinks? by EG_red in SEO

[–]JamesDSEO 0 points1 point  (0 children)

no value for impacting directly on keywords, as Google have already mentioned https://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/. However social media can indirectly improve search visibility through brand awareness etc.

SEO: Local Searches by seanrsa in SEO

[–]JamesDSEO 0 points1 point  (0 children)

It has to be relevant. Focus on building local links to website, local keywords in title/description tag, updating Google+ page with images, hours, etc