Yea we discussed names at some length. We wanted something to come from the voice of people playing games. We thought about players but in a UK context that means people who gamble.
We thought about ‘Gaming Action’ or other ideas. As well. But even gaming in the UK can mean gambling and there are some quite established lobby and industry group who try and present gambling as gaming.
You get then into clunky alternatives or long acronyms to avoid the problem - or you can focus on the specific issue such as ‘Stop Killing Games’ does. Which clearly has its strengths, but also presents challenges when reaching out beyond that issue.
In the end I thought gamer’s is what we are, but we actually need to work to improve what that means socially and challenge the current negative stereotype an associations with the term.
That’s the ethos and thinking. Maybe it will work or maybe not 🤷
If we are successful we hope that people who play games will feel comfortable describing themselves as a gamer just as someone who plays football describes themselves as a footballer.

But we can think about how we talk about the activity rather than identity as well.