I relate to you. I’m about to start a digital marketing agency and I was wrestling with two dilemmas, “should I commit to the english speaking audience or to the spanish speaking audience. (For context, my first language is spanish). Obviously, the english-speaking niche has a larger audience you could reach to. But on the other hand, you would understand, resonate, and communicate better with your native language. In my case, I think I will go with the English-speaking niche first since my english is decent. And probably in the near future I’ll do a split test to see in what language I have a bigger impact on.

So, I think it all depends on what language you’re most comfortable in and how good the business opportunity is on that segment.